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Eye shadow is a cosmetic that is applied on the eyelids and under the eyebrows. It is commonly used to make the wearer’s eyes stand out or look more attractive.
Eye shadow adds depth and dimension to one’s eyes, complements the eye color, or simply draws attention to the eyes. Eye shadow comes in many different colors and textures. It is usually made from a powder and mica, but can also be found in liquid, pencil, or mousse form.
Civilizations across the world use eye shadow – predominantly on females, but also occasionally on males. In Western society, it is seen[weasel words] exclusively as a feminine cosmetic, even when used by men. On average, the distance between eyelashes and eyebrows is twice as big in women as in men. Thus pale eye shadow visually enlarges this area and has a feminizing effect.
Eye shadow can be applied in a variety of ways depending upon the desired look and formulation. Typically application is done using sponges, fingers, and/or brushes. The most important aspect of applying eyeshadow, and makeup in general, is blending well. An eyeshadow primer or base can be applied to prevent the shadow from fading or migrating to the crease. Many eyeshadow sets come with three colors, the lightest being the highlighter while the darkest is used in the crease. To apply, first lightly blend the base (medium) color all over the lid and then smudge the darker color from the lash line up to the crease. Once the two colors are thoroughly blended, sweep highlighter onto the brow bone and blend. Finish with eyeliner and mascara if desired.